Today there are thousands of websites on the Internet selling ad space to businesses. Banner ads, hyper-linked banners, are appearing everywhere on search engines, directories, and indices. Banner ads are possibly the most effective way to promote your website. The first step, and key, to effective banner ads is strategic placement. The banner ad must be placed on a site that is going to attract the specific consumers you wish to target. To do so, you must determine the nature of your on-line advertising. Is your banner simply an on-line version of your already existing off-line advertising? Or, is you banner intended to be the gateway to your company's products and services.  

 Furthermore, effective banner ad placement requires a solid understanding of your target audience. Sudhir Behl, CEO Spectra Public Relations says, "The most effective place to buy is where the people who have the most interest in your product are going to be hanging out." This advice is simple, yet essential to effective banner ad placement.  

 The next step in the process is researching the market. Utilise the vast number of resources available on the Internet to view rate-cards, study site traffic statistics, and any special offers.  

 Your banner is your on-line logo. As such, your banner must entice visitors to click it. Banners should be in harmony with the product or service the company wishes to sell. Remember the banner is your on-line salesperson; make it attractive and informative. Again, strategic placement is important. The more relevant the banner is to the site on which it is located, the more effective the ad will be at attracting visitors.  

 Once you've gathered all the necessary information about the ad sites, you must be prepared to wheel and deal for the best prices. Usually, prices are per "impression," or how many times the add is viewed. Many sites offer discounted rates per impression as the number of impression rises. Rates vary widely, and as a result, research is of the utmost importance.  

 If several sites seems to have identical rates, try and find out who their primary audience is. Most sites selling ad space offer a registration to their visitors ask to see some statistics. You should want to know who the visitors are, not simply the number of hits you're receiving. Once your banners have been placed, ask for traffic reports. Most sites the capacity to inform you of how many times a page with a banner is displayed, how many visitors a site received on a particular day and which pages where viewed most frequently. These statistics are essential in gauging the effectiveness of the advertising site.  

 Many people find the entire task daunting, and shy away. There are, however, on-line advertising firms that will assist you in your campaign, such Cyberads Studio [http://www.cyberadsstudio.com/cas/] in Mumbai. These firms will conduct research, supply a list of possible sites, and if you choose, manage your on-line advertising campaign.  

 Internet Advertising is still in its infancy. As such, the field is fluid and very consumer friendly. Contact interesting sites, discuss advertising possibilities, and make the best buy possible. Good luck!  

 When setting up a banner ad the single most important factor affecting its marketing success is the banners location.  

 The effectiveness of a banner can vary greatly depending on the website (Media Vehicle) that is used to host it. Depending on your desired target market two different types of websites can make effective media vehicles for banner ads.  

 "High Profile Search Engines" can attract hundreds and sometimes even thousands of new visitors to your website. These sites offer a variety of banner placement options ranging from the very broad to very targeted. The only draw back of advertising on one of these sites is the cost that is associated with placing a banner. Often the cost of a banner ad in one of these search engines is so high that smaller websites can only place advertisements for a short period of time, or can't place them at all.  

 "Smaller Targeted Websites" can also be effective at increasing your websites traffic through the use of banner ads. These websites as a whole get less visitors, and thus often cost much less to advertise in than larger search engines. This, however, does not mean that these sites can not serve as effective media vehicles in which to place banner advertisements. On the contrary, smaller websites offer an excellent marketing opportunity due to their highly targeted visitors. The fact that thousands of smaller websites exist which target a wide range of individuals means that almost any business can find a variety of websites to use as effective media vehicles in which to place their banner ads. "Smaller Targeted Websites" often attract users with a certain type of profile. If this user profile matches that of your desired target market. You might have just found a low cost, yet effective website promotion option.